About Us

 
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Brief History

AlumTalks.com went live in May 2011 and originally featured high quality video interviews with NU alums that were enthusiastic about giving their career stories and advice to current students. Since then, our media has shifted more towards text articles and photos, but our mission has remained constant: to provide genuine unbiased career stories that spark conversations. Organizationally, our video production team was phased out in June 2011 and we have phased in our marketing and journalism team during Q4 in 2011. Throughout the process, we have grown our content to over 50 articles and the website now generates (on average) 1000 unique visitors per month that spend an average of 3 minutes on the site.

In December of 2011 we began to network with people who we saw as great candidates for our Board of Advisors. We also interviewed and recruited writers from the Medill School of Journalism to permanently join our editorial staff. Our current team consists of 17 current Northwestern students:

Co-founders: 2
Marketing: 3
Alumni Sourcing: 2
Writers: 8
Editors: 2
Board of Advisors: (5)

The core management team is in the process of being solidified. We are hoping to have commitments for these VP roles: Content, Technology, Marketing, Sales, Operations, and Human Resources.

AlumTalks Profile

Mission Statement: To publish genuine unbiased career stories that spark conversations.

Value Proposition: AlumTalks is a source of powerful content that delivers value to prospective students, current students, alumni,
universities, and advertisers.

Positioning

For Advertisers: AlumTalks is a media platform that provides a highly targeted audience and dynamic display advertising options.

For Universities: AlumTalks is a source of positive PR because it showcases the accomplishments of the university’s alumni.

For Alumni: AlumTalks is a marketing tool that gives successful alumni a channel to broadcast their story and pitch their business.

For Current Students: AlumTalks is an easily navigable database can help students find information about alumni in their field.

For Prospective Students: AlumTalks is a source of advice that can help them make more informed decisions about higher education.

Traffic/Volume

  • 100+ Facebook fans
  • 50+ Twitter followers
  • 80+ Linked-in group members
  • 150+ Alumni interested
  • 40+ Articles published
  • 514 Page views in one day (Dec 17, 2011)
  • 1000 unique visitors in a month
  • Visitors have spent 3+ minutes on an average on this site